First Ever SK-II Pitera House at TANGS Orchard
I attended the launch of the first ever SK-II Pitera House at TANGS Orchard recently with three of my friends, Juliana, Ms Rusty and MalcolmSunny the moment I knew that Qi Yuwu 戚玉武 and Rebecca Lim 林慧玲 were going to attend the launch too. Their recent drama The Dream Makers 志在四方 was good! Haha, I love the character Jason Lam- perfect boyfriend <3
The launch was attended by close to 70 guests comprising media, SK-II’s retail partners and Mediacorp celebrities, Rebecca Lim and Qi Yuwu. They make a special appearance to learn the unique story behind SK-II miracle ingredient. I guess all of us know the famous story behind SK-II.
Unveiling the first-ever collaboration with award-winning director, Tom Hooper, with his fresh modern interpretation of SK-II’s discovery story video.
The Genesis of a Powerful Ingredient: Pitera™ story began 35 years ago at a sake brewery in Japan. SK-II scientists noticed that the elderly sake brewers had wrinkled faces but extraordinary soft and youthful hands.
Observing that their hands came in constant contact with the yeast during the sake fermentation process, the scientists conducted further investigations into fermentation processes and the yeast strains. Years of research and 350 yeast strains later, SK-II successfully isolated the unique ingredient Pitera™, a naturally-occurring liquid produced only under a strictly controlled environment.
Toasting to a legacy of crystal clear transformations that would not have been possible without the discovery of the Pitera™ miracle.
Experiencing the Yeast Fermentation
Rebecca Lim was invited to carry out a live demonstration, recreating that chance observation of the soft, youthful hands of aged sake brewers, which inspired SK-II scientist to further investigate different strains of yeast and fermentation conditions.
Experiencing and rediscovering the SK-II story with established Sake Sommelier Hiroomi Nagamatsu.
New SK-II MEN Facial Treatment Essence
After the demonstration, we were invited to the SK-II counter where Qi Yuwu was invited to share his experience using the new SK-II MEN Facial Treatment Essence. I was right behind him, and from what I saw, his skin (without make-up) was quite good, with some light freckles.
SK-II Beauty trainer, Cindy Cheong shared the top skin issues that men faced, accompanied by a live demonstration of maximizing the benefits of the SK-II MEN regimen.
Qi Yuwu was really worried when he was asked to go through the Magic Ring Skin Analysis! He tried covering his results, but I managed to capture a picture of the results. 😛
He passed! The skin analysis check the texture refinement, radiance enhancement, firmness power, spots control and wrinkle resilience of your skin. Using the Pitera™, they can effectively improve the five dimensions of our skin.
The SK-II MEN Facial Treatment Essence has been proven to deliver visible skin improvements day after day: After 14 days, the skin should be moisturized, refreshed, less oily with significant reduction in sebum secretion and brighter skin tone. If you are interested to try out the power of the Facial Treatment Essence for yourself, visit the SK-II Facebook Page (click click) to redeem your trial kit (While Stocks last!)
P.S. I’ve started trying the SK-II Treatment Essence myself, and the results are pretty good so far, so do go experience the miracle water yourself! 😉
Great Deals at SK-II Pitera™ House at TANGS Orchard
Visit the SK-II Pitera™ House at TANGS Orchard and enjoy special deals from 1 Aug (Thu) till 11 Aug (Sun) ’13.
SK-II Pitera™ House Special
Receive a 5-pc gift set* (worth $98) with a minimum purchase of $250 worth and a 9-pc gift set* (worth $328) with a minimum purchase of $650 at SK-II.
Facial Treatment Essence Special
Receive a SK-II Colour Clear Beauty eye shadow* when you purchase a SK-II Facial Treatment Essence (215ml) at $233.
TANGS Cardmembers Exclusive
Receive an additional $30 SK-II Beauty Voucher* with a minimum purchase of $250 at SK-II.
Citibank Cardmembers Exclusive
Receive additional 2pc Facial Treatment Mask* with a minimum purchase of $550^ at SK-II.
Complimentary Magic Ring Skin Analysis
Head down to SK-II Pitera™ House at TANGS Orchard today for a complimentary Magic Ring skin analysis and stand a chance to walk away with $1,000 worth of SK-II products. The top 3 individuals with the highest skin scores will be chosen as the winners. For more details, check out SK-II Facebook Page Now!