Sonia Sui: Bonia’s First International Brand Ambassador

Events, Fashion Comments (1)

Taiwan Top Model 隋棠 (Sonia Sui) as Bonia’s Brand Ambassador

Just Something Personal:
When Sonia Sui 隋棠 was announced as the Bonia first international Brand Ambassador, I was practically jumping for joy. Why? I guess everyone know she’s famous for the drama and movie Fierce Wife 犀利人妻 (If you don’t know, GO WATCH!) So I’m actually a big fan of hers, not only because of her great movie and drama, but also because of how she faced and dealt with her 7 years relationship with her ex. Whatever happened between them was within them, I don’t know who was the victim but it is never easy getting over a relationship, not to say 7 years. When I broke up, I had a hard time getting over the pain, but her news served as a form of  encouragement and motivation for me.

(If you are kaypoh interested to know what I went through, here’s the link)

Sonia arrives in Singapore!


Bubbamama (Katherine) and Christine waiting to welcome Sonia

So together with some fans and the A&P manager of Bonia, Christine, we waited for Sonia Sui 隋棠 to reach Singapore.

Here’s some photos Katherine and Vincent got of the pretty model!

Sonia Sui 隋棠

There were fans screaming for her

Sonia Sui 隋棠

And I was nearly squashed

Sonia Sui 隋棠

Polaroid a fan managed to catch! So good la!

Ok, I’m a fan over here, so of course, there are only photos of Sonia Sui 隋棠 (who had the time to camwhore!)

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Image Credits to Fly Ent.

Sonia x Bonia Press Conference

So the next day was the Press Conference where Sonia becomes Bonia first international Brand Ambassador. Sonia Sui will represent BONIA in campaigns for Singapore and Malaysia in the year 2013

Sonia Sui Bonia Press Conference

Sonia with Magdalene See (the host)

Sonia Sui bonia press conference

Sonia signing the contract with Brand Director of Bonia, Mr Daniel Chiang

Brand Director for BONIA, Mr Daniel Chiang believes that Sonia will bring a new and refreshing look to BONIA’s brand and also help us to break into the Chinese market and with Sonia soaring popularity in China and Taiwan

sonia sui bonia press conference


sonia sui bonia press conference

It’s Official!

sonia sui Mr Daniel Chiang


bonia press conference

Mr Geoffrey de Droas presenting Miss Sonia Sui with a bouquet of flowers

sonia sui signature
I felt that getting Sonia to be the ambassador is a brilliant choice. Why so? As we all know, BONIA used to be a brand that caters to the late 30s or 40s. But many of its recent designs are very youthful, bright and cool. With Sonia as the ambassador, she can reach out to the office ladies as well as mummies (because of her housewife-role in The Fierce Wife), as well as ladies in the mid-twenties (me!) because we look up to her!

bonia press conference

My Turn MOI Turn!

Mr Daniel Chiang, Brand Director of BONIA

Mr Daniel Chiang, Brand Director of BONIA

bubba mama sonia sui

Katherine, Sonia, me and Jenny

What I’m waiting for: The Sonia Sui Inspired Collection

To kick-start and commemorate the partnership between BONIA and Sonia, Sonia will be having a collection under her name as a form of dedication. The collection is set to be released in the third quarter of 2013. The theme is steering towards individualism, simplicity, elegance and chic.

tiffany yong

I’m so tiny besides the princess~

Like Bonia’s Facebook Page now to be updated with their latest news!
If you like Sonia Sui 隋棠, the go check out her official Facebook Fan Page!

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On May 11, 2013

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